“Typically the customers…” As can be expected, product development takes on many shapes and flavors, depending on the type of product being developed. The process for product development is substantially different for a            software company compared to a consumer products company. As a result, in it’s most basic form, product development can be distilled into the creation and innovation of new products. Product development can thus be looked at as the creation of new products, in the eyes of your customers.

The rate and pace of innovation is dramatically increasing as customer and market expectations evolve and competition intensifies. When the pressure is on to deliver on growth objectives, market leaders look to QFS.